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=// __How do companies target children of the age 13 and younger?__ //=

==== It has been said that "children younger than 8 years — are mentally defenceless against advertising. They do not understand the want to buy and almost always accept advertising claims at the value that they look like". ====

==== Marketing makes children easily targeted. Besides the defencelessness of very young children, marketing plays with children’s desires to be cool and part of the “in” crowd. Their sense of self-worthiness against adults in general and parents in particular offers a world view where the most important values are immediately wanted. ====